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Archive for March 2015

Profit Hacking – How to Make More Money Online

Steven Dar, the writer of profit hacking joins me to talk about how you can hack your profit and make more money.  We go into detail on the three best methods to get more profit out of your business, increasing traffic, increasing conversion rates, and getting more value per customer.  If you make money online this is a must listen to episode, and if you don’t make money online the principals in this episode can change your view of the world.


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Notes:

  • This is a great book for anyone with an online business
  • Best way to increase conversion rates, split test, split test, split test!
    • Figure out what makes your site convert more
    • Start testing on your product page if you have an eCommerece store
  • You have to check at least once a quarter where are your priorities are and figure out          which of the three tiers you want to focus on.
  • During this check figure out where your 80/20 is.
  • Competitor analysis is also a great thing to do.
  • Get more money per customer is the next leverage point
  • Test your prices!
  • Numbers that end in 9 or 7 seem to convert more
  • Use the mom test to see if your website is easy enough for even your mom to use.
  • Last thing you need to look at is getting traffic to your website
  • It is a good idea to use paid traffic at the beginning, and there is a psychological benefit
  • To get more traffic, be creative and think outside the box
  • Use the book by Ryan Holiday Trust Me I am lying

The Arts, Puppets, Living with Passion And Shakespeare

Hilarity and inspiration ensue in this episode as I talk with the members of puppet Shakespeare.  We talk about why it’s important to do what your passionate about, and the benefits and disadvantages of choosing a career in the arts.

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Notes:

  • Meet the Puppet Shakes
    • They started out as Shakespeare nerds
    • They were doing a play and then a lightbulb whent off in their head
    • Every job they ever had felt like a survival job
    • They have always had jobs that could help you pay
    • They all had very supportive parents
    • They want to travel the US with a puppet bus
    • They started out doing shows for friends and stuff
    • At first it didn’t have any puppets
    • They started with Puppet Hamlet
    • Their first show was completely sold out
  • How to Put On A Show
    • You rent the space from the owners
    • The next steps is for them to combine with a theater to work out some kind of         deal
    • It is not always about turning a profit, sometimes you do a show just about               publicity
    • The hope is to make a show that is going to tour around
    • Its tough to turn ticket sales into paying for a show
    • The Scale is a lot harder to do then with a movie or tv show
    • It is also a fleeting form of art
    • They try and make the show a little different everytime
    • They have to rehearse the show, make the puppets
    • It is a balancing act between casting the character
    • It is easy to forget things
  • Marketing The production
    • The most important thing is to have awesome content
    • You need to find a way to translate your cool to the internet
    • The most successful thing they did was a kick starter
    • They had a lot of success with kick starter
    • Also the press can help spread your idea
    • Good reviews like the New York Times can be the kiss of life or kiss of death
    • Hire the most expensive publicist
    • Go main stream and get a good publicist
    • Google local productions and get other productions media contacts
  • Other Tips
    • You Just have to dive in
    • Don’t take no for an answer
    • Be Passinonate, that is the one thing that can make a company
    • You need to be willing to go on the street and market for your self
  • Arts
    • If you love the arts and then do the arts
    • If you Don’t love the arts then go do it
    • If you don’t go do something else
  • Puppet Shakepeare
    • You need to watch the youtube video to see this!
  • That was quick intro on puppet Shakespeare
  • Performance at the end of the episode
  • Freaking hilarious
  • We talk about the arts and spending your life doing what your passionate about
  • Quick side note before we begin
  • If you haven’t already
  • Go to how to do your 20s
  • Sign up to be vip its, free and ill send you links to hidden podcasts I do and extra q and     A’s I have with guests
  • Inspiring yet hilarious episode

Smart Drugs, Increasing Intelligence and Becoming Limitless

Have you ever wanted to increase your intelligence?  What if I told you there is a pill that could do just that, well the truth is there are plenty of things you can take right now that will do just that!  In this episode me and Jesse from Smart Drugs Smarts talk all about smart drugs and how to improve your brain performance.

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Notes:

  • Meet Jesse
    • Jesse first got started with smart drugs by finding out about Modafinil
    • He enjoyed the Modafinil and if you want to test out smart drugs it’s a good place to start
    • Though it is very powerful
    • People have very different reactions to Modafinil
  • Downsides to Smart Drugs
    • Not all things are zero sum games
    • Some things may have more benefits with very little down sides
  • Best Methods for Improving Brain Performance
    • First take care of the basics
    • The easiest wins are removing toxins from your system
    • This could be crap from your diet, or clean air, or clean water
    • For most the people in the west it comes from a crappy diet
    • Diet, Exercise and Sleep tend to be the main important points
    • High Intensity exercise might be one of the best ways to improve your brain
    • Humans recognize short pay off cycles, but they usually don’t recognize the long term pay off cycles
    • For diet you need to get a lot of green leafy vegetables
    • Everyone says you should be having leafy green vegetables
    • If your great grand parents couldn’t recognize the food you probably shouldn’t eat it
    • With gluten test it out yourself, go gluten free for 30 or 60 days and see how you feel
    • Test out what diets work for you and which don’t
    • Having purpose can be more important than diet
    • Winston Churchill was over weight and ate like crap but he still beat the Nazi’s
  • Brain Training
    • Jesse has tried brain training, he is not a big fan of them but the Jury is still out
    • Dual N Back does have some really good results
    • Chess is one way to improve your brain but I do not recommend it
    • Jesse recommends learning a musical instrument
  • Why or Why Not To Try Brain Drugs
    • There is a lot of categories that can make smart drugs
    • Smart drugs are a good thing for people to be aware of
    • They can actually be protective for your brain
    • As far as improving your brain right now you probably are looking more for caffeine and modafinal
  • First time drugs
    • Fish Oil and Krill oil are a must (I take krill oil my self)
    • Racetams are the granddaddy of the smart drugs
    • Aniracetam is good for brain storming or whiteboarding, it would be good for DJ’s
    • Nicotine Patch
    • Huperzine, Alpha GPC, DMAE, and L-Theanine are some of my favorites
    • I recommend starting with L-Theanine

How to Write A Book With Self Publishing

If you have ever wanted to write a book, this is the episode for you.  Self-publishing makes writing and releasing a book easier than ever.  In this episode we dive into tips and techniques on how to write a great book, get edited and every step up to and including getting it published.

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Notes:

  • Meet Simon
    • He was told that he had a good voice, and he does
    • He started doing audio book recordings
    • He started getting involved with the industry
    • He loves podcasts and then started doing the podcast
  • Why Self Publishing Over Traditional Publishing
    • You have all the control as a self publisher
    • You can use create space and they will do their books for you
    • You get the book at cost, and you can buy them on demand
    • The prints look a lot better then they use too
    • Create space, get that matte cover book
    • You get 70% of the money of the ticket price when you self publish
    • You get less then 10% when you go traditional publishing
    • Go through amazon and you get a ton of the money
  • Disadvantages of Self Publishing
    • You have to do it all yourself
    • The first book will be a little difficult
    • Once you have done it once or twice it gets easier
    • You aren’t going to spend less then 10-20%
    • Its hard to get your book into a Barnes and Noble
    • Getting on the New York Times is all about selling a lot of books
  • New York Times Best Seller List
    • You don’t need to go traditional publishing to get on the list you can be self published
    • A good way to hit the list is to do box sets, and bundle with other books
    • You need to have sales across several platforms to hit the list
    • You have to hit minimum thresholds on other platforms
  • Writing the Book
    • Make a commitment to get the words out everyday
    • The people that are prolific write every day
    • Scrivener is a great tool for writing
    • Write or die is a great app to make you want write
    • One thing you can do is bullet point out your book and then just record your voice doing
    • Then you can get someone to transcribe your recording
  • The Next Step
    • Read through your work a few times
    • Give it to some friends and beta readers
    • After this you can look for an editor KBoards.com is a good way to get started
    • Test out the editor use a few pages from the middle of your book
    • Get on Skype With the editor as well
  • Releasing Your Book
    • Kindle Select is one way to go
    • You also need to do formatting which you can do yourself but its worth hiring someone
    • Don’t make the cover yourself
    • Self Edit as much as you can
    • There are designers that do premade covers for  $40 – $50
  • Marketing the Book
    • The best way to sell books is to use the power of Amazon
    • You can do rent a list type things, where you pay to be apart of someones list
    • They will send out your book to all the people on their list
    • People still go to book signings, which is probably not the best way to sell books
    • Mailing Lists are huge, you need to get people on the email list
  • General Tips
    • You have to put in a lot of time to be a good author
    • Separate Art and the science of selling
    • Don’t look back at the last few months or a year
    • Look back 4 years ago and look at how far you have come
    • Now look forward 4 years and realize there will be major changes
    • Have you ever wanted to write a book
    • Most 20 somethings prob have
    • Getting published is a pain in the ass
    • It doesn’t have to be
    • In fact self publishing is easier, and youll make way more money this way
    • I loved doing this episode simon from rocking self publishing joins me for this Super information packed episode
    • If you do have a goal such as writing a book check out the entire episode I did on the science of how to set and achieve goals
    • Detail how to make and meet any goal you want using science

Museums: A Guide To Making Museums Fun Again

Museums may seem boring to you, but they are actually incredibly awesome.  In this episode we talk about how to hack museums to make them more enjoyable and how to make it so you get the most out of them.

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Notes:

  • Museum Hack
    • Most people go to museums for reasons other than because they just want to
    • People also tend to rush through a museum
    • People get museum fatigue
    • They do unhighlight tours
    • He joined museum hack because he had a theatre background
  • Why Are Museums Really Cool
    • People feel like going to a museum is an obligation
    • It is easy to feel like you have to see the entire museum
    • People have been people as long as they have been people
    • There are all kinds of crazy stories about the museums
  • Art Musuems vs. Science Musuems
    • Slow DOWN!
    • If you don’t have a lot of time, then don’t try to see to much
    • Go on the internet and research the paintings
    • If you need to take a break that is fine
    • We have a limited amount of willpower take a break if you need it
    • You don’t need to see the most important thing
  • What to look at when you look up paintings on the internet
    • There is all kinds of things you can search for
    • Search up the painters name
    • Search the name of the painting and just read the Wikipedia
  • Favorite Story
    • There is an Egyptian temple in the MET
    • This temple was on a river bed in the Nile
    • The Egyptians damned up part of a river, so these temples were getting degraded
    • Jacki O was part of the commission to help out saving these temples
    • The MET came up with a better way to hold the temple
    • The rumor is that the last minute change was to move the gallery so that Jackie could see the temple from her apartment
  • Abstract Art
    • You should talk with people that actually know art to really get abstract art
    • Sometimes you need to know the artist first
    • Abstract art is all about trying to strike an emotion in art
  • Millennials Have Different Look at Art
    • It is easy for us to get distracted
    • We also want to have something really awesome to show and share with the world
    • We are the most educated generation with the least money
    • We want to share what we are going through
  • International Museums
    • The Louvre is a classic that everyone needs to go to
    • There are ones in London and Some in Canada
    • He would love to go to the Smithsonian
    • LACMA in los Angeles, and pretty much museums everywhere
    • The MET was started with business men
  • Quick Questions
    • Rouges Gallery, check out this book
    • Antony and Cleopatra
    • Documentaries – Prohibition
    • Learn to chill and do what you do
    • Its time to make musuems fun again
    • How to get the most bang for your buck at musuems
    • And why musuems are actually really cool
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