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Archive for October 2017

Nut Butter Nation


Nut Butter Nation with Grant Ellis

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#3 Branding, Naming, USP and the Initial Phases

When selecting a niche it is important to create an avatar, think about who would be your 1000 true fans.  In this episode we will also talk about how to come up with a company and domain name and how to get a logo for your company.

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  • Branding
    • Your Niche
      • Your site is not for everyone
      • B Dancewear example
    • Create an Avatar
      • Only 1 person you could sell to
      • 1000 true fans by kevin kelly
      • What age is your ideal customer? Gender?
        What’s their name? What do they like to do?
        Task at the end of module
    • Company/Domain Name
      • Keywords your customers use
      • Keyword research
      • Domain should have a keyword in it
      • It should if possible have the benefit in the name
      • Healthy choice
      • 22 Laws of marketing/ 22 laws of branding
    • Logo
      • Fiverr
      • Upwork
      • 99 designs
      • Or just mock up something

#2 How to Come Up With An Idea For Your Online Business


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Notes:

  • Very common question
    • Bugs me a little
  • Look around you, what do you spend money on?
    • The most money?
    • What things are you price insensitive too?
  • What are you interested in?
  • What would make your life better
    • Write on one side of the paper what you are good at, and on the other what you are bad at.
    • Then think about things that would make your life easier
    • You can ask people the same things
  • 1 Idea a day
  • It doesn’t need to be your idea
  • Start looking at what other businesses are doing
  • Ask your friends what they think

#1 My Story – About Me and My Companies


 

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Notes:

  • Welcome to the Effective Ecommerce Podcast
  • I am your host Travis Marziani
  • In this episode story
  • 4 years ago quit my job cold turkey
  • To start an e-commerce business
  • Details about Bdancewear and what we do
  • Currently starting a 2nd business
    • Youtube for more details on that
  • Teach e-commerce and do some consulting, as well as running masterminds
  • Please leave a 5-star review on iTunes, because each month I will pick someone at random and they will win a free consulting session with me
  • Courses and shopify