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Challenger Blue – Starting An Amazon Business From Scratch With Hayden Wheatley

Today I’m joined by my friend Hayden Wheatley, Founder & President of Challenger Hair Care. Challenger makes a hair styling cream that I’m actually a big fan of, and Hayden created the business from scratch to the point it is now: selling on Amazon and growing beyond a handful of barbershops in their native Los Angeles.
We’ll dive into the process of starting the business, what the day to day is like, and a lot more in this episode. I’m excited to jump into it!


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Mentioned In the Episode:


  • Find a good chunk of time to learn some useful skills.
  • Ask yourself what brand experience I would like the customers and guest to have

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