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eCommerce Guide – Making the Next $100,000

If you have an eCommerce business and you are looking to grow it, this is the episode for you.  Andrew from eCommerce fuel joins me and we talk about SEO, email marketing, how to get traffic to your website and he shares some really insightful advice at the end of the episode for all the twenty somethings out there.

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Notes:

  • Andrews Story
    • Wasn’t happy with the “traditional path” decided to get into the ecommerce world
    • Drop shipping is a good way to start out, its safe and location independent.
    • Though the problem is there isn’t a lot of
    • He prefers to start with a lot of pay per click upfront and then slow it down over time.
  • Common SEO Mistakes
    • Don’t overthink it or try to keyword stuff
    • Just make sure you have the keyword in the title and the meta title
    • Also make sure you don’t forget about it, it is important
  • How to get links
    • Think how can you help other people
    •  Building relationships is the most important part
  • Long tail keyword articles
    • A great method to easily rank is to pick long tail keywords
    • You will inadvertly rank for long tail keywords just by having good content, so good content is super important
  • SEO
    • Get relationships going before you need it
    • Buying guides are good way to get links back to your site
    • Write out personal emails, and don’t push your agenda
    • One of my goals is to get a newspaper and or magazines to cover our story
    • Once again build relationships before you need them
  • Don’t anger the google gods
    • Andrew hired an SEO team, and it backfired
    • Watch out for hiring out your SEO, make sure the firm is legit.
    • To clean up is a big and long process
    • Think about how you can market your business in your niche before you need it.
  • Organic Traffic sources
    • Email is something you need to be doing, not doing it early on is one of the number one regrets experienced ecommerce owners have
    • Word of mouth recommendations is huge, think how you can get people to sign up
  • Email
    • Give people something they really want so they will give you your email for
    • Figure out what your audience wants
    • Match the right offer with the right vistor
  • Other strategies
    • Do top ten lists and highlight your key customers, for me this was dance studio owners
    • Buying guides is also a good strategy to get more people to your site
  • How to keep customers coming back
    • It is tuff if you sell something that people only buy once
    • If you have a repeat purchase type product email is going to be huge for you
    • An about page is also extremely important, you want people to be able to connect with you.
    • People like buying from people, not companies
  • Random Tips
    • Getting a virtual assistant is super helpful
    • A good way to find VA’s is onlinejobs.ph and once you have one you can ask them if they know anyone.
    • Testing prices is very important as well, a raise in price could be a huge win for your margins.
    • Make sure you are A/B testing when possible, and testing closer to the check out page is the really important part.
    • Spending money on design out the gate is not always the best idea, make sure you understand what your customers actually want.
    • You should only spend money on a redesign if its going to make it easier for the user.  It should increase usability and not just to be flashy and look better.
    • Out of the gate just use a standard template
  • Advice for your twenties
    • Try to save as much as you can
    • Take a shot on your own business now
    • Live leanly don’t spend a ton of money on stupid things.

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